Darren Cronje

To launch their new Limited Edition Absolut Electrik bottle, we created a social and digital PR campaign fuelled by an exclusive live event in LA: The Electrik House.

A short film that explores where ideas come from. Created with friends, colleagues and in laws. We also created a launch event for the film in collaboration with electronic artist Felix Laband and the Johannesburg Youth Orchestra.

We created, branded and launched a new product called Evige Pure Swiss Essence Water. The campaign included package design, branded collateral, online and social content that culminated in a launch held at South African Fashion Week.

We were tasked with creating a new positioning platform for Tusker Lager, Kenya’s favourite beer. What we did was create a rallying call of ‘Twende Kazi’, which means ‘Let’s work together.’ A philosophy that we demonstrated through one Nation-building mission.

We wanted to hijack online conversations about performance during the Rio Olympics using a left field content piece. In a category that usually talks only about sex, we got everyone talking about innovation.

I call it a hobby, my girlfriend calls it people creeping.